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Digest #7

🇬🇧 UK Articles

Slight dip in no and low sales during December suggests category’s growing ‘maturity’

Slight dip in no and low sales during December suggests category’s growing ‘maturity’

The Drinks Business Jan 6, 2026 Market Trends

The no and low alcohol category in the UK is starting to show signs of maturity - household participation actually dipped slightly in December despite a 14% rise in spending. It's an interesting shift: it suggests that whilst fewer people are trying no and low options, the ones who've already switched are buying more of their favourites, which could indicate the category's moving from growth phase into consolidation.

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Early harvest fuels optimism for record British wine vintage

Early harvest fuels optimism for record British wine vintage

The Scottish Farmer Jan 2, 2026 Market Trends

British winemakers are getting excited about an early harvest that's shaping up to be a record vintage. The Scottish Farmer's reporting on this suggests the UK wine industry is having a cracking year, which is worth paying attention to given how weather-dependent wine production is. This could be a significant moment for English and Scottish wine if the quality matches the optimism.

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🇪🇺 EU Articles

Taylor's endorsement prompts Swift sell-out for Sancerre wine

Taylor's endorsement prompts Swift sell-out for Sancerre wine

France24 Jan 6, 2026 Market Trends

A celebrity endorsement's sparked a massive sell-out of Sancerre wine in France - apparently Taylor Swift's been spotted enjoying it, and retailers can't keep it on the shelves. It's a brilliant example of how celebrity culture can shift wine market dynamics, even for established French regions. France 24's picked up on what's become a genuinely interesting moment for the wine trade in terms of consumer behaviour and demand spikes.

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Analysis: How Wine Paris wants to build on its Number 1 world status

Analysis: How Wine Paris wants to build on its Number 1 world status

The Buyer Jan 7, 2026 Events

Wine Paris is positioning itself as the world's leading wine trade show and wants to build on that dominance. The analysis from The-Buyer.net looks at how the show's organisers plan to maintain their number one status, which is worth paying attention to if you're involved in European wine distribution, retail, or production—it's basically the industry's biggest networking and sourcing event.

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Vinho Verde commission cooperates with authorities following fraud investigation

Vinho Verde commission cooperates with authorities following fraud investigation

The Drinks Business Jan 5, 2026 Regulation

Portugal's Vinho Verde region is in the middle of a major fraud investigation called 'Puro Verde'. Police have arrested eight people including four commission officials and raided 21 properties following an anonymous whistleblower tip. It's a rough moment for the region's 12,000+ growers and 400 bottlers, though the commission's insisting it had no prior knowledge and is co-operating fully with authorities to sort out what's happened.

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Vinexposium announces nominees for V d’Or awards 2026

Vinexposium announces nominees for V d’Or awards 2026

The Drinks Business Jan 6, 2026 Events

Vinexposium's announced the nominees for their V d'Or awards, and there's a solid UK and EU presence in the mix. The awards are focused on innovation, sustainability, and education across wine and spirits, with winners being announced in February alongside Wine Paris, so it's worth keeping an eye on if you're tracking industry initiatives or looking for inspiration on what's trending.

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How AI is changing the DTC wine experience

How AI is changing the DTC wine experience

The Drinks Business Jan 6, 2026 Market Trends

Napa Valley wineries are deploying AI wine concierges to drive engagement and sales through their direct-to-consumer channels. Is this a smart move for DTC? Personalised recommendations and 24/7 customer service without the overhead. Worth keeping an eye on whether this trend spreads to European producers, especially as DTC becomes increasingly competitive.

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