Market Trends

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Taylor's endorsement prompts Swift sell-out for Sancerre wine

Taylor's endorsement prompts Swift sell-out for Sancerre wine

🇪🇺Europe France24 Jan 6, 2026 Market Trends

A celebrity endorsement's sparked a massive sell-out of Sancerre wine in France - apparently Taylor Swift's been spotted enjoying it, and retailers can't keep it on the shelves. It's a brilliant example of how celebrity culture can shift wine market dynamics, even for established French regions. France 24's picked up on what's become a genuinely interesting moment for the wine trade in terms of consumer behaviour and demand spikes.

Slight dip in no and low sales during December suggests category’s growing ‘maturity’

Slight dip in no and low sales during December suggests category’s growing ‘maturity’

🇬🇧UK The Drinks Business Jan 6, 2026 Market Trends

The no and low alcohol category in the UK is starting to show signs of maturity - household participation actually dipped slightly in December despite a 14% rise in spending. It's an interesting shift: it suggests that whilst fewer people are trying no and low options, the ones who've already switched are buying more of their favourites, which could indicate the category's moving from growth phase into consolidation.

How AI is changing the DTC wine experience

How AI is changing the DTC wine experience

🌍Other The Drinks Business Jan 6, 2026 Market Trends

Napa Valley wineries are deploying AI wine concierges to drive engagement and sales through their direct-to-consumer channels. Is this a smart move for DTC? Personalised recommendations and 24/7 customer service without the overhead. Worth keeping an eye on whether this trend spreads to European producers, especially as DTC becomes increasingly competitive.

Early harvest fuels optimism for record British wine vintage

Early harvest fuels optimism for record British wine vintage

🇬🇧UK The Scottish Farmer Jan 2, 2026 Market Trends

British winemakers are getting excited about an early harvest that's shaping up to be a record vintage. The Scottish Farmer's reporting on this suggests the UK wine industry is having a cracking year, which is worth paying attention to given how weather-dependent wine production is. This could be a significant moment for English and Scottish wine if the quality matches the optimism.

After sparkling success, English still wines build their reputation (paywall)

After sparkling success, English still wines build their reputation (paywall)

🇬🇧UK The Times Dec 31, 2025 Market Trends

English still wines are finally getting their moment in the spotlight after years of English sparkling wine dominating the conversation. The Times is covering how producers are building credibility in the still wine category, which suggests there's real momentum behind this shift in the UK wine industry. Worth keeping an eye on – this could be a significant story for how English wine's reputation is expanding beyond just bubbles.

‘Too important not to fight for’: Spain’s wine industry seeks infusion of new blood

‘Too important not to fight for’: Spain’s wine industry seeks infusion of new blood

🇪🇺Europe The Guardian Dec 29, 2025 Market Trends

Spain's wine industry is actively working to attract younger talent to the sector, recognising it's too crucial to let slip. The Guardian piece looks at recruitment and generational challenges that are affecting how Spanish wineries operate and plan for the future. Worth a read if you're interested in how EU wine regions are tackling the skills gap and succession planning.

Global momentum 

Global momentum 

🇬🇧UK Vineyard Magazine Dec 26, 2025 Market Trends

English sparkling wine is having a proper moment - it's just notched up 35% export growth and now the Réunion des Gastronomes has ditched Champagne for the first time at their annual banquet, serving Greyfriars Reserve Rosé instead. WineGB's boss took the opportunity to highlight how the UK's punishingly high wine duty is holding the industry back compared to how other European governments support theirs.

UK wine industry hails 'outstanding' 2025 harvest as output hits 16m bottles

UK wine industry hails 'outstanding' 2025 harvest as output hits 16m bottles

🇬🇧UK FarmingUK Dec 22, 2025 Market Trends

UK wine producers are celebrating a cracking 2025 harvest, with output hitting 16 million bottles – described as 'outstanding' by the industry. This is proper good news for English wine, showing the sector's really gaining momentum. It's the kind of production figure that signals the UK wine industry is maturing and becoming a serious player.

Geisenheim Study Shows the Importance of Wine Tourism

Geisenheim Study Shows the Importance of Wine Tourism

🇪🇺Europe wein.plus Dec 22, 2025 Market Trends

Geisenheim University—one of Germany's top wine research institutes—has released a study highlighting just how crucial wine tourism is to the industry's bottom line. It's worth keeping an eye on since wine tourism is a massive revenue driver across EU wine regions, from Bordeaux to the Mosel Valley, and understanding its economic impact could shape how regions invest in visitor experiences going forward.

WINEGB CALLS THE 2025 HARVEST 'A VINTAGE OF OUTSTANDING QUALITY'

WINEGB CALLS THE 2025 HARVEST 'A VINTAGE OF OUTSTANDING QUALITY'

🇬🇧UK WineGB Dec 18, 2025 Market Trends

UK wine producers are celebrating what looks like their best vintage on record for 2025. The driest summer ever meant an unusually early harvest with ripest fruit and outstanding quality, plus they're expecting the second-largest volume ever at 15-16 million bottles. WineGB's also flagging some serious momentum for English and Welsh wines overall—exports are up 35% and the sector's grown from 4% to 9% annually over five years, so this quality vintage could be a real turning point for the industry.

Fruit-forward and aromatic wines win over modern drinkers

Fruit-forward and aromatic wines win over modern drinkers

🇬🇧UK The Drinks Business Dec 16, 2025 Market Trends

Modern drinkers are increasingly gravitating towards fruit-forward and aromatic wines over traditional styles, according to The Drinks Business. This shift in consumer preferences is worth paying attention to if you're producing, retailing or marketing wine in the UK and EU – it suggests where to focus your inventory and marketing efforts to stay ahead of what people actually want to drink right now.

Champagne’s split market revealed

Champagne’s split market revealed

🇪🇺Europe The Drinks Business Dec 15, 2025 Market Trends

There's a fascinating split emerging in the Champagne market – LVMH's big brands absolutely dominate search rankings and pricing, but family-owned houses are quietly outperforming them on quality whilst keeping prices lower. The Drinks Business has the data showing this divide is real, which could be interesting for UK and EU retailers looking at where they're positioning their Champagne ranges.

‘The role of Ozempic isn’t just about reduced consumption, it’s about a shift in values’

‘The role of Ozempic isn’t just about reduced consumption, it’s about a shift in values’

🌍Other The Drinks Business Dec 15, 2025 Market Trends

The Drinks Business is reporting on how GLP-1 medications like Ozempic are quietly reshaping UK drinking habits, with consumers opting for lower-calorie, lower-sugar options when they do drink. According to DrinkWell's founder, this signals a broader shift towards health-conscious choices rather than abstinence – which means the wine and spirits industry needs to innovate faster on the wellness front or risk being left behind like they were with soft drinks.

Portugal’s Wine Production Plunges 20% to Decade Low as Extreme Weather Hits Agriculture - Vinetur

Portugal’s Wine Production Plunges 20% to Decade Low as Extreme Weather Hits Agriculture - Vinetur

🇪🇺Europe Vinetur Dec 12, 2025 Market Trends

Portugal's wine production has dropped 20% to its lowest level in a decade thanks to brutal weather conditions. This is a pretty significant supply shock that could ripple through EU wine markets—fewer Portuguese wines means potential price pressures and shelf space implications for retailers across Europe. Worth watching to see if other Southern European producers face similar climate challenges this vintage.

Les Dauphins proves that small can be mighty

Les Dauphins proves that small can be mighty

🌍Other The Drinks Business Dec 12, 2025 Market Trends

Les Dauphins, a French canned wine brand from the Rhône Valley, has become a powerhouse in the wine market since launching in 2011 - it's currently ranked eighth among the world's most powerful wine brands according to IWSR. What's impressive is how they've done it: killer 1920s Parisian branding that's actually tied to their identity, plus they've secured major UK retail distribution through Sainsbury's, Morrisons, Waitrose and Ocado. It's a smart case study in how design and brand storytelling can make a smaller producer punch way above its weight in a crowded market.

Naked Wines posts higher profitability despite revenue decline in HY26

Naked Wines posts higher profitability despite revenue decline in HY26

🇬🇧UK The Drinks Business Dec 9, 2025 Market Trends

Naked Wines is turning things around on profitability despite revenues dropping - they've more than doubled their EBITDA whilst cutting customer acquisition spend and shifting their business model. They're pulling back on chasing new customers and focusing on making their existing book work harder, which is a pretty big strategic shift for a company that's built on the subscription model. Worth watching to see if this leaner approach pays off or if revenue decline becomes a real problem.