Why wine tourism matters more than ever: FINE 2026 heads back to Spain

Spain's FINE wine tourism fair is returning to Valladolid this March with over 140 wineries, hotels and tourism operators gathering to showcase their offerings to international buyers. Now in its seventh edition, the event has become a key platform for EU wine tourism professionals looking to strengthen their position in global markets. There's an exciting new addition this year too, with olive oil tourism being incorporated to complement the wine offering and create a more integrated agritourism experience.