From Digest #10

Does the science support ‘Dry January’?

🌍 Other The Drinks Business 27th January 2026 Market Trends
Does the science support ‘Dry January’?

A new analysis explores whether Dry January actually delivers the health benefits people expect. The International Alliance for Responsible Drinking's chief executive reveals that while the science supports reflecting on your drinking habits, short-term abstinence is less effective than adopting sustainable moderate drinking patterns throughout the year. Rather than an all-or-nothing approach, the research suggests the real benefit comes from finding a balanced relationship with alcohol that you can maintain long-term.

Originally published by The Drinks Business

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