IGD urges brands to ‘compete beyond quality’ as private label closes the gap

Private label wines are growing at a dramatically faster pace than branded wines, with research showing private label gaining 52% more ground globally in 2025. IGD is advising wine brands that quality alone isn't enough anymore to compete effectively in today's value-driven market. Instead, producers need to focus on building stronger emotional connections with consumers, investing in innovation, and improving shelf visibility if they want to maintain their market position.