From Digest #43

Editorial: South African wine has a South Africa problem

South Africa winemag.co.za 14th September 2026 Blogs
Editorial: South African wine has a South Africa problem

South African wine faces a paradoxical problem: it's got the quality but lacks the visibility on the world stage. According to insights from winemaker Mike Ratcliffe's recent travels through Belgium, Switzerland and Canada, fine wines can thrive commercially when buyers are properly engaged and introduced to them. The real issue for South African producers is getting sustained market access, stronger backing from government, and leveraging tourism to build recognition alongside that quality product they're already making.

Originally published by winemag.co.za

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