So far, Michelin seem to be missing the target with their three-grape ratings: how could they make it work properly?

Michelin has started rating wineries, but wine expert Jamie Goode thinks they're getting it wrong. While he believes they could offer something genuinely useful to the industry, their current approach with three-grape ratings isn't hitting the mark. The piece explores what Michelin would need to do differently to make their winery ratings actually work for wine professionals and enthusiasts.