📺Gen Z Is Drinking More Than You’ve Been Told – This Week Uncorked Episode 115
New research suggests Gen Z is actually drinking more than industry reports have indicated, challenging assumptions that this generation is abstaining from alcohol at higher rates than their predecessors. This week's episode examines what's really driving Gen Z consumption patterns and why the data might look different than headlines suggest. It's worth a listen if you're developing strategies around this crucial demographic.
Originally published by Wine Industry Advisor
Read full articleMore like this
Vinetur
Global Shoppers Show Willingness to Pay 9.7% More for Sustainable Products Despite Inflation
Vinetur
Global Wine Barrel Market Surges as Premium Wine Demand Drives $2.23 Billion Valuation by 2036
Vinetur
Non-Alcoholic Wines Gain Ground as Global Drinking Habits Shift
Food & Beverage Outlook
The Rise of Intelligent Wine Buying: Why Consumers Are Drinking Less but Better
ynet news
The half-empty glass: Israel’s wine industry battles falling demand, cheap imports and growing stockpiles
Wine Industry Advisor