From Digest #45

Can alcohol-free wine save European wineries?

Europe DW.com 29th September 2026 Market Trends
Can alcohol-free wine save European wineries?

European wineries are increasingly turning to alcohol-free wine production as a potential lifeline amid changing consumer habits and market pressures. The question of whether this category can genuinely support the traditional wine industry reveals how producers are adapting their business models to stay competitive. It's a shift worth watching if you're tracking where the European wine market is heading.

Originally published by DW.com

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