Can Germany's wine industry win over Gen Z?

Germany's wine industry is making a concerted effort to appeal to Generation Z, recognising that younger consumers represent the future of wine drinking. The question of whether traditional wine regions can successfully market their products to a demographic known for different tastes and consumption habits is becoming increasingly important for producers across the EU. It's a timely look at how established wine-making nations are adapting their strategies to stay relevant with the next generation of drinkers.