From Digest #46

California wine glut sends premium bottles to Costco, Aldi and Kroger at bargain prices

North America Wine Industry Advisor 7th October 2026 Market Trends
California wine glut sends premium bottles to Costco, Aldi and Kroger at bargain prices

California's wine oversupply is forcing premium producers to sell bottles through discount retailers like Costco, Aldi and Kroger at significantly reduced prices. This shift highlights the challenging market conditions facing winemakers as they grapple with excess inventory. It's a development that's reshaping how premium wines reach consumers and could influence pricing across the industry.

Originally published by Wine Industry Advisor

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