From Digest #46

Wine drinkers plan to spend more this Christmas

UK The Wine Merchant 9th October 2026 Market Trends
Wine drinkers plan to spend more this Christmas

Good news for UK wine merchants this Christmas. New research from Hallgarten suggests wine drinkers are planning to increase their spending this festive season, which should provide a welcome boost for independent retailers. It's an encouraging sign as the industry heads into one of its busiest trading periods.

Originally published by The Wine Merchant

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