From Digest #47

Hallgarten festive trends: Consumers to increase spend for 2026

UK Harpers Wine & Spirit 12th October 2026 Market Trends
Hallgarten festive trends: Consumers to increase spend for 2026

Consumers are planning to splash out more on wine this Christmas compared to 2025, with new research from Hallgarten & Novum Wines revealing they'll be buying more bottles during the festive period. The 2026 Festive Trends Report suggests the market is set for growth, which could be good news for retailers and producers stocking up for the season.

Originally published by Harpers Wine & Spirit

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