Wine Tourism: NZ’s Strategic Growth Engine, Forum 2026

New Zealand's wine industry is positioning tourism as a key growth strategy, with the upcoming Wine Business Forum 2026 set to explore how cellar door experiences and wine tourism can drive economic value. The move reflects the sector's recognition that combining production with visitor experiences creates sustainable revenue streams and strengthens regional economies. It's a timely conversation for an industry looking to maximise returns and build resilience beyond traditional wholesale and export channels.