Michael Fridjhon: Why is Burgundy 10 times more expensive than the Cape?

Michael Fridjhon explores why Burgundy commands prices roughly ten times higher than comparable Cape wines, tracing the issue back to the legendary Judgment of Paris 50 years on. The piece examines how Old World producers maintain premium positioning despite the New World's proven ability to compete on quality, highlighting the enduring gap between established reputation and actual market performance. It's a timely reflection on pricing power, brand perception, and what it takes for New World regions to close the valuation gap with their European counterparts.