From Digest #47

The wine sector’s major transformation: adapting to climate change and shifting consumer preferences

Europe CaixaBank Research 15th October 2026 Market Trends
The wine sector’s major transformation: adapting to climate change and shifting consumer preferences

Europe's wine sector is undergoing a major shake-up as producers grapple with climate change impacts on vineyards while consumers' tastes and expectations are shifting. CaixaBank Research explores how wineries are adapting their practices and strategies to stay competitive in this evolving landscape, highlighting the interconnected challenges of environmental sustainability and changing market demands across the EU wine industry.

Originally published by CaixaBank Research

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