9 things you didn't know about the world's biggest wine tasting organisation (and what it tells us about wine)

Sweden's Munskänkarna wine club boasts 30,000 members across 180 local groups, making it the world's largest wine appreciation organisation, despite thriving in one of Europe's most restrictive alcohol markets. The unpronounceable name reflects the group's distinctly Swedish identity, though there are growing outposts in Finland, Norway, Belgium, and potentially London soon. It's a fascinating example of how wine community and enthusiasm can flourish in unexpected places.