Man pokes bear while wine brand receives cease and desist letter
Joe Fattorini's got a brilliant take on how English sparkling wine brand Folc deliberately baited Bollinger into sending a cease-and-desist letter over their 'pink champers' ad – and how The Times then ran it as news. It's a cheeky dissection of modern wine PR tactics and how sometimes the most obvious manufactured stories get treated as genuine news by major publications.
Originally published by Joe Fattorini
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