Man pokes bear while wine brand receives cease and desist letter
Joe Fattorini's got a brilliant take on how English sparkling wine brand Folc deliberately baited Bollinger into sending a cease-and-desist letter over their 'pink champers' ad – and how The Times then ran it as news. It's a cheeky dissection of modern wine PR tactics and how sometimes the most obvious manufactured stories get treated as genuine news by major publications.
Originally published by Joe Fattorini
Read full articleMore like this
Wine Economist
Wine Book Reviews: Maps, Menus, and Much, Much More
The Drinks Business
‘The biggest disruption of our time’: can AI save fine wine?
Wine Industry Advisor
AI Won’t Just Change the Tools Wineries Use. It Could Change How They Work
Wine Anorak
So far, Michelin seem to be missing the target with their three-grape ratings: how could they make it work properly?
winemag.co.za
Jamie Goode: Old vines won’t survive on sentiment alone
Decanter