Viña Eguía unveils revamp to reflect modern Rioja

Rioja producer Muriel Wines has given its Viña Eguía label a contemporary makeover, introducing refreshed packaging for its classic Crianza, Reserva and Gran Reserva lines alongside a new single-variety 'Origin' range. The new collection showcases distinctive Riojan grape varieties including the rare indigenous Maturana Blanca, alongside innovative blends from across Rioja Alta and Rioja Alavesa. The rebrand reflects the company's push to modernise its image and expand into new export markets, positioning itself as a reference brand for today's wine drinkers.