Wine tourism, in structured wineries +16.8% of visitors and +21.4% of direct sales per year
Wine tourism is booming at Europe's structured wineries, with new data revealing impressive growth. Visitor numbers are up 16.8% year-on-year while direct sales from on-site experiences are climbing even faster at 21.4%, according to the 2026 Wine Suite Report unveiled at Vinitaly Tourism in Verona. The figures highlight how experiential tourism is becoming an increasingly important revenue stream for modern wineries across the continent.
Originally published by Wine News
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