‘We’ve spent £700,000 developing the app’: Virgin Wines bets on mobile retail

Virgin Wines has launched a new mobile app after investing £700,000 and nearly a year of development work, marking a major shift in the company's digital strategy. Available on iOS and Android, the app offers personalised features like a digital wine cellar, enhanced recommendations and targeted notifications to make buying wine easier on smartphones. According to CEO Jay Wright, the investment reflects how younger consumers increasingly shop via apps, and the company hopes the streamlined experience will attract new customers whilst keeping existing ones loyal.