From Digest #20

Sales of rosé buck the falling trend in UK wine sector

🇬🇧 UK The Drinks Business 7th April 2026 Market Trends
Sales of rosé buck the falling trend in UK wine sector

Rosé wine is providing some welcome good news for the UK wine industry, with sales up 3% in volume and 5% in value to reach £882 million over the last 12 months. The Wine and Spirit Trade Association's latest report shows that rosé is no longer just a summer drink, with steady sales throughout the year, including strong winter performance around Christmas. It's a stark contrast to the struggling red and white wine sectors, which have seen volumes fall by 6% and 4% respectively, making rosé a much-needed bright spot for producers and retailers dealing with rising costs and regulatory pressures.

Originally published by The Drinks Business

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