From Digest #20

Roussillon’s Jean-Marc Lafage on acting now for a sustainable future

🇪🇺 Europe The Buyer 8th April 2026 Sustainability
Roussillon’s Jean-Marc Lafage on acting now for a sustainable future

Jean-Marc Lafage, a seventh-generation winemaker from Roussillon, is leading his family's wine business through significant changes to tackle climate challenges ahead. The producer is turning to regenerative viticulture practices to improve the health of its vineyards and land, whilst also developing its export strategy. It's a story of how established winemakers are taking action now rather than waiting for problems to worsen.

Originally published by The Buyer

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