Moldova bets on indigenous grapes to carve out a global identity

Moldova is reshaping its wine industry strategy by putting indigenous grape varieties like Feteasca Albă and Rara Neagră front and centre on the global market. The country's wine authorities believe these native grapes, combined with the region's long winemaking heritage, offer a distinctive identity that sets them apart from competitors. They're balancing this focus on local varieties with continued production of familiar international wines, creating a dual strategy that appeals to both adventurous drinkers seeking something unique and those after traditional styles.