‘It just makes sense’: Why in-market bottling is winning the sustainability battle

UK in-market bottlers are seeing a real surge in demand for bulk wine shipments, with sustainability benefits that're hard to ignore. Kingsland Drinks reckons they're moving nearly 72% more wine per container when it comes in bulk rather than bottled, plus they're keeping the glass manufacturing local to Manchester—which cuts down massively on transport emissions. It's becoming the default approach for long-haul exports now, and retailers are actively pushing for it.