From Digest #26

Beer overtakes wine in France for first time as consumption shifts in 2025

🇪🇺 Europe The Connexion 17th May 2026 Market Trends
Beer overtakes wine in France for first time as consumption shifts in 2025

For the first time, beer has overtaken wine as France's preferred drink, marking a significant shift in the nation's consumption habits heading into 2025. This change reflects evolving consumer preferences and generational differences in drinking culture across Europe's wine-producing heartland. The trend underscores the broader challenges facing the wine industry as it competes with alternative beverages in its traditional strongholds.

Originally published by The Connexion

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