Sicily Bets on Wine Tourism to Revive Its Industry
Sicily's wine producers are shifting strategy to tackle industry challenges by focusing on wine tourism and hospitality experiences. According to Assovini Sicilia, wineries are increasingly selling the culture, landscape and visitor experiences alongside their wines to attract younger consumers and navigate market uncertainty. The 22nd edition of Sicilia en Primeur highlights how the region is adapting to stay competitive in a changing wine market.
Originally published by Vinetur
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