Who is really driving the public health debate?

The WHO's European office made waves in January 2023 by declaring there's 'no safe level' of alcohol consumption, a dramatic shift from its previous stance on 'harmful use'. But according to industry analysis, this change wasn't driven by new scientific discoveries, it's the result of lobbying by public health groups and NGOs pushing for stricter language. The article explores how the narrative around alcohol has tightened over the past decade and what that means for how wine and other drinks are regulated and discussed across Europe.