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What’s driving the surge in fine white wine trading?

🇪🇺 Europe The Drinks Business 10th June 2026 Market Trends
What’s driving the surge in fine white wine trading?

Fine white wines are experiencing a remarkable boom in secondary market trading, with values up 650% since 2010 according to Liv-ex data. Burgundy is leading the charge and accounts for nearly 70% of all white wine trading by value, though recent auction data suggests the growth may be stabilising rather than accelerating. The shift represents a significant change in the fine wine market, where red wines have traditionally dominated investment interest.

Originally published by The Drinks Business

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