Younger drinkers propel global demand for no- and low-alcohol wine

Younger consumers are increasingly driving demand for no- and low-alcohol wines globally, reshaping how the wine industry approaches product development and marketing. This shift reflects changing attitudes towards alcohol consumption and healthier lifestyle choices among millennials and Gen Z drinkers. It's a trend that's prompting producers across major wine regions to expand their portfolios with lower-alcohol options to capture this growing market segment.