WBWE attendance climbs 8% as bulk wine proves resilient

The World Bulk Wine Exhibition returned to Amsterdam with an 8% jump in attendance, pulling in over 2,150 participants from 60 countries. The show highlighted some interesting shifts in the market – Spain's dominance in bulk exports, changing purchasing patterns in the UK and Germany, and a real push towards premiumisation and no/low alcohol products. It's a solid indicator that bulk wine remains resilient despite the broader market squeeze.