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From Digest #29

The Buyer | Graeme Sutherland: why indie wine merchants are future of wine retail

🇬🇧 UK The Buyer 12th June 2026 Market Trends
The Buyer | Graeme Sutherland: why indie wine merchants are future of wine retail

Edinburgh wine merchant Graeme Sutherland is making a passionate case for why independent wine shops aren't dying out, but actually becoming more essential to the industry's future. Rather than accepting the narrative that the indie sector is struggling, Sutherland argues that independent retailers have real competitive advantages and will be the most dynamic route to market for wine in the years ahead.

Originally published by The Buyer

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