The Trouble with Gewürztraminer
Cantina Tramin in Italy's Alto Adige region, often credited as the birthplace of Gewürztraminer, offers a fascinating look at how wine cooperatives can thrive. The winery's 160 member families pool their tiny individual vineyards to achieve scale and quality, having made a bold shift from bulk production to premium wines about 50 years ago. It's a success story that shows how cooperation and a focus on terroir and quality grapes can help small-scale producers compete effectively in today's market.
Originally published by Wine Economist
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