Freixenet is putting its money behind Mallorca

Spanish sparkling wine giant Freixenet has launched a premium limited edition cuvée from Mallorca, marking what it says is the start of a major long-term investment in the Balearic island. The new wine, crafted from local grapes Prensal and Giró Ros, is a departure for both Freixenet and Mallorca itself, which is typically known for still wines rather than sparkling. Priced at £25, it represents a super-premium positioning from the company, though Freixenet's main cava production will continue in Catalonia.