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Liv-ex: Not all is lost after ‘tepid’ En Primeur campaign

🇬🇧 UK Harpers Wine & Spirit 30th June 2026 Market Trends
Liv-ex: Not all is lost after ‘tepid’ En Primeur campaign

This year's En Primeur campaign has underperformed expectations, according to Liv-ex's closing report. The UK trade experienced what's being described as 'tepid sales' during what was billed as a critical selling period for fine wines. However, there's some positive spin in the data, suggesting the situation isn't entirely bleak despite the disappointing campaign results.

Originally published by Harpers Wine & Spirit

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