Tins ain’t what they used to be: canned wine is no longer the preserve of Gen Z

Canned wine is shedding its Gen Z-only image and becoming a mainstream format choice across the UK market. Driven by sustainability benefits, portability, and social media marketing, brands like Nice and Vinca are now positioning cans as a practical alternative to traditional bottles, with over half of younger consumers actively influenced to try the format. The trend reflects broader industry shifts in how producers are packaging and marketing wine to environmentally conscious drinkers.