Wanderlust bets on Sardinia as demand shifts to Italy’s lesser-known regions

Wanderlust Wine has secured exclusive UK rights to bring Sardinian producer MESA's wines to the market, signalling a broader shift in what British sommeliers are now seeking from Italy. According to the importer, the market for established Italian classics like Chianti and Super Tuscan has become saturated, prompting wine lists to pursue more distinctive regional offerings and indigenous varieties such as Vermentino and Carignano from lesser-known regions. The trend reflects growing consumer curiosity and a desire for wines with genuine storytelling appeal beyond the predictable staples.