Rare opportunity beckons as established Rioja brands go under the hammer

Four established Rioja brands, including Federico Paternina and Marqués de la Concordia, are heading to auction later this month as part of insolvency proceedings affecting the United Wineries group. The international auction offers buyers a chance to acquire heritage brands with strong market presence and international distribution rather than building their own from scratch. The portfolio generated €18.49 million in normalised sales between 2019 and 2021, highlighting their commercial value and potential for future growth under new ownership.