Gusbourne launches exclusive British Airways sparkling wine

English sparkling wine producer Gusbourne has secured an exclusive listing with British Airways Club World from July 2026, with a bespoke Pinot Noir-dominant wine selected specifically for in-flight service. The listing comes as Gusbourne expands its international presence across more than 40 export markets, and the wine was chosen by Master of Wine Tim Jackson for its performance at altitude. The bottle features distinctive branding inspired by Royal Air Force heritage, and the deal builds on Gusbourne's existing presence on British Airways First Class.