More wine review numbers that don't add up

Wine critic Joe Fattorini questions whether online review platforms like Trustpilot are reliable trust signals for wine retailers. He argues that high star ratings and thousands of reviews can mask problematic business practices, citing recent investigations into subscription service Winedrops and an Advertising Standards Authority ruling against their claims. The piece suggests that personal recommendations from someone you know may be far more valuable than aggregated online ratings, challenging the assumption that more reviews automatically equal more trustworthiness.