From Digest #6

‘Too important not to fight for’: Spain’s wine industry seeks infusion of new blood

🇪🇺 Europe The Guardian 29th December 2025 Market Trends
‘Too important not to fight for’: Spain’s wine industry seeks infusion of new blood

Spain's wine industry is actively working to attract younger talent to the sector, recognising it's too crucial to let slip. The Guardian piece looks at recruitment and generational challenges that are affecting how Spanish wineries operate and plan for the future. Worth a read if you're interested in how EU wine regions are tackling the skills gap and succession planning.

Originally published by The Guardian

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