European wine producers seek new markets as China sales dream sours | South China Morning Post
European wine exports to China are in sharp decline. Bottled wine imports from the EU fell 16.6% by volume in the first half of 2026, according to Chinese customs data, signalling an end to the long-held ambition of European producers to grow sales in China. The downturn is forcing wine businesses to rethink their export strategies and explore new markets instead of relying on Chinese growth.
Originally published by Scmp
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