Italy’s biggest online wine retailer fined for falsely claiming products were discounted

Italy's consumer watchdog just slapped Tannico, the country's biggest online wine retailer, with a €50,000 fine for dodgy discount practices—basically advertising fake price cuts that weren't actually lower than what they'd charged 30 days prior. The case is interesting timing-wise since Tannico was only recently acquired by French wine giant Castel-Frères in October, but the violations happened before the changeover, so the new owners inherited someone else's mess. It's a solid reminder that e-commerce wine retailers are getting serious scrutiny around transparency and fair trading practices across Europe.