The forgotten cost of sustainability

Tom Bruce-Gardyne's piece in The Drinks Business highlights something that's getting lost in all the sustainability talk: growers actually need to make money. It's a fair point - English wine producers and estates across Europe are investing heavily in organic certification and better farming practices, but the market hasn't caught up, so the premiums have basically disappeared. The piece features voices from Greyfriars in Surrey and the Sustainable Wine Roundtable, all pointing out that environmental and social sustainability mean zilch if producers can't stay afloat financially.