Wine in the Season of the Spritz

The spritz is booming this summer, and it's reshaping how consumers think about wine and refreshment. Extreme heat, changing dinner traditions, and heavy marketing by Campari have turned Aperol Spritz into a ubiquitous drink on both sides of the Atlantic, whilst new competitors like Hugo Spritz are now outpacing it in some markets. The trend matters for the wine trade because spritz drinks are actually boosting sparkling wine sales, even as they compete for consumer occasions that were once reserved for wine.