Laithwaites teams up with Alan Carr and Lee Peart for new wine podcast
Laithwaites, one of the UK's biggest family-owned wine merchants, is backing a new podcast called Bottoms Up! hosted by comedians Alan Carr and Lee Peart that's designed to make wine less intimidating and more entertaining. They're positioning it as a show for people who'd never own a decanter, bringing in guest experts to chat about everything from budget bottles to splurge-worthy picks. It's a smart move by Laithwaites to tap into the casual wine crowd and shake off the stuffy reputation the industry sometimes gets.