‘Access without ownership’: Tiny Wine prepares crowdfund as fine wine format divides opinion

London startup Tiny Wine is planning a crowdfunding campaign after a strong Christmas period and growing corporate interest in its innovative model. The company converts premium bottles into small tube-sized portions, letting customers experience fine wine without committing to full bottles. Co-founder Harry Crowther discusses how this 'access without ownership' approach is reshaping the premium wine market, though the format is proving divisive among traditional fine wine enthusiasts.