Why is the UK drinking so much Verdejo?

UK drinkers are developing quite the taste for Spanish Verdejo from Rueda, with record sales hitting 1.31 million bottles in 2025, up nearly 7% on the previous year. The crisp, herbaceous white wine is winning over British consumers thanks to its affordable price point, food-friendly profile, and strong supermarket presence across Sainsbury's, Morrisons and Asda. Producers like Bodega Cuatro Rayas credit the variety's clear identity and excellent value for money as key to its growing popularity in the UK market.