From Digest #20

It’s official: UK Champagne market returns to growth

🇬🇧 UK The Drinks Business 7th April 2026 Market Trends
It’s official: UK Champagne market returns to growth

The UK's Champagne market is finally bouncing back, with shipments rising 1.9% to 22.7 million bottles in 2025, marking the first growth since 2021 after years of decline from the post-pandemic peak. However, it's a mixed picture: whilst volumes are up, prices are down nearly 6%, suggesting consumers are trading on value rather than splashing out on premium bottles. Industry distributors are cautiously optimistic, pointing to pricing stability and growth across the range, though producers are quietly absorbing significant cost pressures from packaging regulations, higher duty, and labour expenses.

Originally published by The Drinks Business

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